It’s been a hell of a summer for Twitch.
i think tommyoliverblogs might be interested in this, even if you disagree. the thought of twitch as a youtube competitor is something I think we can all hope for
It’s certainly and intersting concept, and one that I’d love to take off. The idea of integrating Amazon purchase referrals into Twitch would be incredible for content reviewers. If I make another Gravity Falls video, for example, I could have referral links to Gravity Falls content, like box sets and figurienes, or, if they tie it into Amazon’s cloud library, get commission for VoD rental purchases of episodes of shows or movies, that can help with content creators making money off their craft.
The biggest issue I see is brand recognition. Twitch is a gaming service, and everyone knows it right now. To make Twitch a general audience rival to YouTube would require a massive rebranding campaign to get the general public aware of its new intentions, and that wouldn’t even guarantee it’d work. The same problems Google faced when trying to get Facebook users to use Google+ could surface here: Once you’re associated with a certain market, you aren’t able to break away from that association.
Regardless, YouTube needs a significant thorn in their side to force them to start shaping up. Amazon certainly has the pocketbook and the backend to make it happen. What they need to deliver on now is a platform that is significantly better for the end user, and significantly more lucrative for the content creator.
We’ll see what happens, I suppose.